It adds even more value to this utility for me. Now I can find stores, pull up a digital version of my Starbucks card bar code and have the barista scan my code to automatically debit my account. Sweet.

From the app, I can also build my favourite drinks menu and share them with my friends on Facebook and Twitter.

Through Foursquare and other location-based networks, I am able to check-in and share photos, but I can also do this through the app. By selecting a store, I can invite a friend to join me by sending a text or email message. I can also share my location via Facebook or Twitter.

So what else could Starbucks do to build on this strong foundation? Photo sharing, finding friends nearby and manager tips are few that pop to mind for me.

“35. David Bradfield, Director of Marketing Strategy and Analysis at SapientNitro

Context will drive the greatest equity in social in 2012. The evolution and integration of mobile is profound and will further amplify the significance of the “here and now.” Adopting gaming dynamics to impact customer behavior will continue to drive brand addiction, and shared experiences and co-viewing will redefine sports, entertainment and politics. Social shopping will establish greater confidence and satisfaction among consumers beyond reviews and deals, with the in-store experience and contextual offers delivering a social return.”

• “Where is closest flower shop?”
• “Remind me to sign-up for the free conference download at 5 p.m. today.”
• “Tell me more about David Bradfield at SapientNitro.”

These types of inquiries make you think about content in more actionable ways. Don’t just tell a story. Instead, share location details, include where the product is available, give your phone number. Make information actionable. News forms opinions but information adds depth and drives action.

What do you think Siri could do for your business?

“A chiptune, also known as chip music, is synthesizedelectronic music often produced with the sound chips of vintage computers and video game consoles, as well as with other methods such as emulation. In the early 1980s, personal computers became cheaper and more accessible than they had previously been. This led to a proliferation of out-dated personal computers and game consoles that had been abandoned by consumers as they upgraded to newer generations of these platforms. They were in low demand by consumers as a whole, and not difficult to find, making them a highly-accessible and affordable method of creating sound or art.”

The artist we caught was called Freque. Here’s some of his retrofitted Game Boy gear.

I also shot some video. It’s interesting stuff. I guess my tweets and this video are my Media of the Moment, and now I’m sharing them with you.