Here is my contribution to the Business 2 Community social media trends round-up for 2012.
“35. David Bradfield, Director of Marketing Strategy and Analysis at SapientNitro
Context will drive the greatest equity in social in 2012. The evolution and integration of mobile is profound and will further amplify the significance of the “here and now.” Adopting gaming dynamics to impact customer behavior will continue to drive brand addiction, and shared experiences and co-viewing will redefine sports, entertainment and politics. Social shopping will establish greater confidence and satisfaction among consumers beyond reviews and deals, with the in-store experience and contextual offers delivering a social return.”