Media of the Moment is a think project published by David Bradfield. “Media of the Moment” started as a model for emerging media. It was also another way to explain how marketing and communications are evolving without having to use “social media” as a constant descriptor.

This is an evolution. I invite you to share your reactions, ideas and moments of inspiration related to the topics I explore. Enjoy!

About David Bradfield

Photo credit: Rannie TuringanDavid Bradfield is Director, Marketing Strategy and leads the Communication Strategy & Social Experience team at SapientNitro, an integrated marketing and customer experience agency. He specializes in digital communication strategy and social business consulting, helping organizations plan and manage relationships and reputation across multiple channels.

David regularly contributes to business development initiatives and advises the company and its clients on the next great frontiers of innovation in digital communication and social media, applying models such as Media of the Moment.

Prior to joining SapientNitro, David launched and led the digital, social and emerging media teams at Fleishman-Hillard (Omnicom) in Canada and New York. He also served as global chair of the firm’s Digital practice supporting growth across North America, Europe and Asia.

Over the course of his 17-year career, he has earned a reputation as a thought leader and pragmatic professional known for his sound counsel and calm confidence.